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5 key reasons why coaching is a must for small business

Never tried coaching? Here are a few reasons how coaching can make a difference.


I have played the part of the mentor, been a successful consultant, however coaching has a way of assisting and growing people like I have never seen before. Done correctly, business coaching can help make business blossom. As a business owner, what makes business coaching a goer?

  1. You have unbiased support: Owning your own small business is sometimes a fickle affair. One minute it is helping you lead your dream life, the next, it is overwhelming and consuming. Your business can feel like a third arm, a part of you. It is hard for a small business owner to let anyone in. Also, small business doesn't have cash to squander. However a business coach will keep you moving forward in a safe and confidential space. A good coach will champion you, yet challenge you and your business decisions at the same time. If you had to pay a service to develop you, what type of relationship is worth the investment?

  2. Clarifies goals, objectives and develop strategies: A huge up on the coaching arena over other areas is that they are placed to listen well, and help you see the forest from the tress in your business. Their experience will organically allow them to ask the right questions to help you remove perceived road blocks to assist you in achieving what you desire from your venture. Consultants and mentors more often than not have limitations to what they can deliver in their service. For example, a marketing agency will deliver marketing strategy, but not work at developing operational or financial goals for your business at the same time. Simply that isn't their area of expertise, so a non cohesive result emerges.

  3. Increases collaboration and energy: When you own your own business, and employ staff, your communication style and feelings rub off on those around you. If you walk into work wearing your bad day on your face or it's sensed in your tone, your employees will adopt this, slowly building an environment of toxicity and poor performance. If you want your team to work and well together, it requires the right kind of energy. Coaching can assist you and your team to communicate well and find solutions gathering all perspectives and co-designing options. Even as a one-lady-band, you are dealing with clients and suppliers, your vibe and negotiation style is an extension of you, so you want to always be putting your best foot forward.

  4. Increases professional improvement: Coaching with clear, positive, intentional goals in mind helps not just meet your aspirations, however raises the standard for you and your business. How? A good coach asks the right questions to make you think outside of the box. Apart from encouraging you to dream big, coaching increases your accountability, and forces you to acknowledge your progress and ownership for your desired direction.

  5. Grows your self-confidence: The biggest pro to coaching is the self awareness that is developed along the way. Your mindset changes as you kick your goals. You feel accomplished. You are strengthened by meeting your milestones. You explore and become accountable of your limitations and habits. You change your self-talk. Overall, it is like training your mind to run the marathon it needs.

Small business coaching, done right, with a qualified coach that is a good fit for your business can work wonders, for your business, your team and most importantly you!



If it's time to get serious about your work life mamma, book a complimentary Introductory Session today:


Vanessa is a professional business & career coach with experience in marketing & communications, small business operations, organisational culture & learning. She is currently undergoing further training & qualification with the LCA Australia and the International Coaching Federation. Vanessa has recently completed certification as a Wellness Facilitation Coach. Most importantly, she is a mother of two, teaching them to see the world with compassionate eyes and to act in kindness.

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